Art Festival Guide

The Art Festival Guide is a book I wrote in 2007 about selling at art festivals
The Blog Artfestivalguide is where I occasionally publish art festival related tips and tricks


Making a living as an artist, the brave way!
Entertaining and thorough account on how to launch a career as an art festival artist. A book for brave artists who embark on the treacherous and most wonderful adventure of selling artful creations in art festivals and generally directly to the public. What you will need, how to choose shows, sales at the booth, marketing and promotion, setting goals for continued success, display tips, tricks of the trade, staying healthy and much more.

All About the Book

"I had been mulling over the idea of writing a guide for artists who want to embark on the awesome adventure of entering the art festival circuit. Mulling didn’t get it done, so I planned to start during those rare lulls in this business (Lesson 1: Art Festivals are addicting), perhaps during the summer months. Then it occurred to me that the best time to get this done was during the time when I am most engaged in these wonderful events, right in the thick of things, so to speak. So I jotted down some notes on a scrap of paper between customers, then I proceeded to wash the scrap of paper in the laundry along with a rare two-dollar bill also residing in my jeans pocket, probably since 1978. Undaunted by such minute obstacles (Lesson 2: Every obstacle is minute and surmountable) I rewrote the notes subsequently between festivals and this time I was able to hold on to that little piece of paper. Loosely organized and flexible, the outline itself became an analogy for how these festivals go most of the time and also the best basic advice I can possibly give someone, that is, loosely organized and flexible. Consequently, this book is a loosely organized and flexible guideline of how to successfully (key word) launch a career as an art festival artist. Although everyone will do different art, the basics covered in the coming chapters should be a good solid blueprint on how to go about taking the first step.

Once you learn the basics and get a couple of festivals under your belt, you will be able to come up with your own strategies and follow your own lead. I should also say that I don’t do everything that I talk about, but I have seen other successful artists who do. I still learn something new every festival, and hopefully I also teach someone new a few tricks of the trade. My own experience is neither with very high end nor very low end products but somewhere in the middle. I have talked to hundreds of artists and craftspeople and the guidelines in this book can loosely apply to all, as they were learned by observing and listening to all.

This book is not a step-by-step exact procedural methodology. It is merely a guide, a helping hand that will guide you through an art festival, before, during and after. There are a thousands variations of any one of the guidelines I offer and I will try to point those out as I go along. Take some of them to heart, discard what doesn’t suit you and, most of all, learn by doing on your own— and by observing. I am certainly not claiming this is the only, let alone the right way to do things. As I have learned through the years, there are many ways to approach the business of selling art in art festivals. And for goodness sakes, take it all in good humor, because you will need plenty of that to get through your first art festival and every festival after that."

Book Details

Printed: 212 pages, 8.5" x 11", perfect binding, 60# white interior paper, black and white interior ink , 100# white exterior paper, full-color exterior ink ISBN: 978-1-4303-1976-4 Publisher: Lulu.com Copyright: © 2007 by Maria Arango Language: English Country: United States Edition: First Edition

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